Avian Media Services

Media Relations

Avian Media develops and customizes your messaging for different target groups within the media; they differ in their information needs and requirements and respond to a customized approach based on their profile, interests and types of media. We provide a full press office service that includes writing, researching and placing press releases, opinion pieces and case studies, feature tracking and on-line media relations and a dedicated website for the media. We coordinate with your international press offices to ensure that the messaging in local markets is in sync with the global messaging and timing.

Strategic Counsel

Corporates operate in a business environment affected by policies of the government. These policies are impacted by decision makers who are directly responsible and other parties/people that influence these discussions, and can include: Ministers, Parliamentarians, advisors, public servants, top-level media, heads of financial institutions etc. The primary objective for strategic counsel services is to proactively provide advocacy and counsel on scenarios that will impact the decision/policy making.

Integrated Marketing

Companies require a sophisticated and complex marketing infrastructure delivering uniform messaging across multiple channels. We deliver communication for different audiences through contract publishing, newsletters, websites, intranets, sales collateral, white papers, case studies and direct mail that are customized across audience groups.

Crises Communication

During a crisis, the challenge is to protect one of the most fragile goods of a company, institution or organization - the long-term reputation (image) of brands and products. There are three stages that we follow :Pre Crises;Crises and Post Crises.Our team is equipped to handle each phase and help build and protect your reputation.

Investor and Analyst Relations

We provide a range of dedicated strategic and operational services that allow you to communicate effectively with industry analysts. These analysts are part of your 'circle of influence' and come from media, government, services and business backgrounds. We l provide a custom-built communication campaign targeted at them through a white paper program, newsletters, magazines and backgrounders to ensure all relevant analysts have an accurate understanding of your strategy, achievements and products/services, as well as a positive and sustained relationship with your organization.

Speaker/Event Bureau

Direct communication through relevant platforms can help you deliver maximum impact for your messaging. Avian Media has existing relationships with conference and events organizers and also builds special conferences customized to your offering so you can communicate directly with your target audience. Our services include speaker training, issues development, and speech writing. We can develop a wide range of direct communication forums targeted at your immediate audience. These would range from trade shows, conferences, round-table briefings or hospitality events coordinated with other business partners and industry associations.

Public Affairs

We are equipped with a Public Affairs team that has in depth understanding of the Indian business environment and the dynamic political system. The team is under pinned by strong partnerships. It has successfully delivered in the past through its joint venture with Saffron Chase in the UK, under the guidance of PA Director Nadim Haidar. Our Public Affairs team has now forged a new partnership with K C Mehra, Deepak Verma and Mark Runacres. Their combined experience of private and public life totals over 100 years. Their deep networks throughout the private and public sectors enable them to deliver services for corporate clients across a range of geographies and requirements, including Government networking, advocacy, intelligence and advice on regulatory, procedural and legislative affairs. Depending on the work involved, we bring in current and ex bureaucrats to help n delivering client goals.