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Media Relations

Avian Media develops and customizes your messaging for different target groups within the media, they differ in their information needs and requirements and respond to a customized approach based on their profiles, interests and types of media.

We provide a full press office service that includes writing, researching and placing press releases, opinion pieces and case studies, feature tracking and on-line media relations and a dedicated website for the media. We coordinate with your international press offices to ensure that the messaging in local markets is in sync with the global messaging and timing.

Employee Communications

It is imperative that while designing a communication programme one must look at addressing the critical audience that is the Employees.

It is only when you engage with them that they will be focused on the reasons for change and therefore changes their behavior to impact business outcomes. The programme to engage employees gives great results as they feel a significant increase in empowerment and understanding in how their role supports the customer experience and how they can change it.

The tools that we use for engagement and information sharing are as follows:-Intranet, Townhalls, Offsite, Forums, Newsletters, and Websites etc.

Integrated Marketings

Companies require a sophisticated and complex marketing infrastructure delivering uniform messaging across multiple channels.

We deliver communication for different audiences through contract publishing, newsletters, websites, intranets, sales collateral, white papers, case studies and direct mail that are customized across audience groups.

Crisis Communications

During crisis, the challenge is to protect one of the most critical component of a company, institution or organization – the precious reputation (image) of its brands and products built over the years.

There are two stages that we follow: Pre Crisis and Post Crisis. Our team is equipped to handle each phase and protect your reputation.

Investor & Analyst Relations

We provide a range of dedicated strategic and operational services that allow you to communicate effectively with industry analysts. These analysts are part of your 'circle of influence' and come from media, government, services and business backgrounds.

We provide a custom-built communication campaign targeted at them through a white paper program, newsletters, magazines and backgrounders to ensure all relevant analysts have an accurate understanding of your strategy, achievements and products/services.

Speaker & Events

Direct communication through relevant platforms can help you deliver maximum impact for your messaging. Avian Media has existing relationships with conference and event’s organizers and also builds special conferences customized to your offering so you can communicate directly with your target audience.

Our services include speaker training, issue development, and speech writing. We can develop a wide range of direct communication forums targeted at your immediate audience.

These would range from trade shows, conferences, round-table briefings or hospitality events coordinated with other business partners and industry associations.

Public Affairs

We are equipped with a Public Affairs team that has an in-depth understanding of the Indian business environment and the dynamic political system. The team is underpinned by strong partnerships.

It has successfully delivered in the past through its joint venture with Saffron Chase in UK, under the guidance of Public Affairs Director Nadim Haidar. Our Public Affairs team has now forged a new partnership with Mr. K.C Mehra, Mr. Deepak Verma and Mr. Mark Runacres.

Their combined experience of private and public life totals over 100 years. Their deep networks throughout the private and public sectors enable them to deliver services for corporate clients across a range of geographies and requirements, including Government networking, advocacy, intelligence and advice on regulatory, procedural and legislative affairs. 

Depending on the work involved, we bring in current and ex-bureaucrats to help in delivering client goals.

Corporate Communications

Avian Media designs Corporate Communication programme keeping in mind all stakeholders that are involved in managing and orchestrating internal and external communications.

A well thought communication programme consists of dissemination of information by a variety of stakeholders in an organization, with the common goal of enhancing the organization's ability to reach its goal. Under the gambit of corporate communication we not only develop and implement a well thought strategy but partner to develop positioning messages.

Marketing Communications

Companies require a sophisticated and complex marketing infrastructure delivering uniform messaging across multiple channels.

We deliver communication for different audiences through contract publishing, newsletters, websites, intranets, sales collateral, white papers, case studies and direct mail that are customized across audience groups.

Digital PR

Digital Public Relations is aggressively making its mark in India. It has become one of the most effective tool to bring this change. We specialize in writing blogs and forums engaging webinars (online seminars). Thus we engage with the relevant news sites and the influential bloggers. Effectively implement Social media and Search Engine Optimization by providing unique opportunities for brands to engage actively and directly with an audience through sites including Facebook, MySpace and Orkut (social networking sites) Digg, StumbleUpon (social bookmarking) YouTube (video), LinkedIn, Plaxo (business networking) and Twitter (micro blogging).

Film Making

Avian Media has set up a filmmaking division to cater to the audio-visual content requirements of its clientele. Our filmmaking team has added substantial value to our clients’ promotional campaigns by designing original content to drive home the intended message(s). We have produced TVCs, corporate films and documentaries for a varied target audience. Within the generic category of ‘Corporate films’ we can deliver- Publicity films, Promotional films, Industrial films, Training films, Event-based films, Exhibition-display films, Sales and Trade show films and promos, Motivational films, Celebration AVs, films to be used as part of Sales Kits and Electronic-Press kits, Image make-over films and Public Service Messages.