Press Releases

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Harmindar Singh joins Avian Media as Group Business Director

New Delhi, May 12, 2011: Avian Media, a specialist communication consultancy, announced the appointment of Harmindar Singh as their Group Business Director. In his current role, Singh will ensure a business plan that is understood and implemented across regional operations and practices. He will also act as strategic counselor to clients, besides giving directions to teams on campaign plans.

Singh has 14 years of experience in Branding & Strategic Communication. He has had significant experience working across a wide range of sectors, including audit, consulting and financial advisory, defence and aviation, consumer market, media and entertainment, information technology, financial services, liquor, retail & lifestyle, pharmaceutical and healthcare and education.

“We are delighted to have Harmindar on board. Harmindar is one of the few people I have met who has an insatiable desire to learn and deliver consistent results. He has the experience of working across sectors and will use his rich pool of knowledge to steer Avian’s growth. We will also gain immensely from his branding and strategic communication background," said Mr Nitin Mantri, Chief Executive Officer of Avian Media.

Prior to Avian, Singh was President (Operations) at Integral PR for over 6 years working out of Mumbai and Delhi offices. He was responsible for new business development, gave strategic support to clients, worked on relationship building and management and liasoned with global business partners, besides handling a host of other functions. He worked with a diverse set of clients, including KPMG, Deloitte, IFC, Reckitt Benckiser India, Emirates Airline, Air Arabia, Air Asia, Club One Air, Audi, Samsung (Consumer, Telecom and Corporate), Philips Electrolux (Consumer Durable and Home Appliances), Guardian Healthcare, Coca Cola, Mars India (Pedigree, Mars, Whiskas, Snickers) and Bhilwara Energy Ltd.

Commenting on his appointment, Singh said: “I am delighted to be part of Avian Media. I hope I can contribute significantly to Avian's growth which has been stupendous and inspiring. I am looking forward to working with a bright and talented group of people who are focused on their goal to take Avian to the pinnacle of success. I would like to bring in my experience of working across sectors and varied clients into good use and be part of this great growth story. Harmindar also worked with Abacus Integrated Corporate Communications Mumbai, as their Senior Business Manager. Singh started his career at Naarad Communications Mumbai, where he was a Partner and was responsible for executing plans for media and entertainment clients.

Avian Media wins Viacom’s MTV, Nickelodeon and Vh1

Mumbai, April 4, 2011 – Avian Media Pvt. Ltd., a specialist communications consultancy has struck gold again by bagging the PR mandate for Viacom’s MTV, Nickelodeon and Vh1.This announcement follows close on the heels of recent client wins like Liberty shoes and South African Tourism. The mandate for Avian Media is to ensure focused initiatives to build / enhance / sustain brand perception for MTV / Nickelodeon and VH1 respectively.

Commenting on the client win, Mr. Nitin Mantri, CEO, Avian Media said, “We are excited that MTV, Nickelodeon and Vh1 have chosen Avian Media as their Public Relations partner. We are confident of delivering successful communication campaigns for MTV, Nickelodeon and Vh1 as we are also a young energetic team at Avian Media. We identify with these channels and believe we can help them achieve their communication goals. The team is committed to surpass their expectation and is geared for long-term and successful association.”

MTV is a dynamic and vibrant experiment in music, creativity and youth culture. Nickelodeon is India’s leading 24-hour Hindi pay channel for children, with the option of English, Tamil and Telugu audio feed on DTH. Vh1 is India’s only 24-hour International Entertainment channel that provides viewers with their daily dose of international music, reality, fashion, Hollywood, pop culture, sports and celebrity lifestyle.

Mr. Sandeep Dahiya, Vice President, Consumer Products, Viacom 18 Media Pvt Ltd said, “MTV, Nickelodeon and Vh1 are in their phase of grabbing more attention of their target audience and create and sustain top of mind brand recall. We wanted a PR partner who could relate to our brands and come up with innovative ideas that would engage with our target audience. When Avian Media presented their pitch to us, we knew that we had a winner in our hands. We look forward to Avian Media’s strong commitment to delivery and their innovative approach in planning and executing successful campaigns.”

The new client will help Avian Media further augment its diverse client portfolio which spans across sectors such as Travel & Tourism, Aviation, Defence, Auto, Infrastructure, Finance, Sports, Lifestyle, Hospitality and Community Development. With experience in various verticals, enhanced emphasis on quality deliverables through innovative planning and execution successful campaigns, the agency envisions being one of the most reputed agencies in India in the coming years.

Liberty Shoes awards its PR mandate to Avian Media

Mumbai, March 22nd, 2011 – Avian Media Pvt. Ltd., a specialist communications consultancy has been recently awarded the PR mandate for Liberty Shoes Ltd (Liberty). This announcement follows close on the heels of recent client wins like South African Tourism and PVR Pictures. The mandate for Avian Media is to position Liberty as a young, fashionable and trendy brand and build preference for its sub-brands pan India.

Mr. Anupam Bansal, Executive Director, Liberty Shoes Ltd said. “Liberty is in its next phase of growth and expansion. At this point, we wanted a PR partner who is aligned with our communication requirements and would offer innovative ideas and initiatives to impact our brand communications. We were convinced of Avian Media’s credentials in the consumer and lifestyle brands segment, which lead to our decision.”

Commenting on the win Mr. Nitin Mantri, CEO, Avian Media said, “Liberty is one of the leading leather footwear manufacturers in the world, and we are delighted that they have chosen us as their PR partner. We are confident of delivering successful communication campaigns for Liberty Shoes to help them reach their business goals. We look forward to an enduring and fruitful relationship.”

Liberty will help Avian Media further augment its Consumer practice. With experience in various verticals, enhanced emphasis on quality deliverables through innovative planning and execution successful campaigns, the agency envisions being one of the most reputed agencies in India in the coming years.

Avian Media awarded PR Mandate for South African Tourism

Mumbai, February 11, 2011: South African Tourism, the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination, has recently appointed Avian Media, a specialist communications consultancy, as their public relations agency. This prestigious account win will compliment accounts like IATA and Yatra.com that the agency already services.

Avian Media through various PR tools will aid South African Tourism to market South Africa's scenic beauty, diverse wildlife, kaleidoscope of cultures and heritages, sport and adventure opportunities, eco-tourism and conference facilities. In addition, the team will support the communications mandate for workshops for South African vendors and their counterparts in India as well as consumer promotions to reach out to the target groups that are inclined to explore South Africa.

Says Evelyn Mahlaba, Regional Director: Asia, Australia and Americas, South African Tourism, “We were looking for a public relations partner with expertise and a deep understanding of the travel and tourism sector and who could support us strategically to meet our business goals. The pitch presentation made by Avian Media was in line with our communication approach and a good feedback on the agency from our peers in the industry supplemented our decision to engage them as our agency. We look forward to Avian Media’s strong commitment to delivery and their innovative approach in planning and executing successful campaigns.”

Commenting on the client win, Nitin Mantri, CEO, Avian Media said, “We are pleased that South African Tourism has chosen Avian Media as their Public Relations partner to look after their Indian mandate. Our existing expertise in the travel and tourism vertical will help us deliver a strong campaign. The team is committed to surpass their expectation and is geared for long and successful association.”

The new client will help Avian Media further augment its diverse client portfolio which spans across sectors such as Travel & Tourism, Aviation, Defence, Auto, Infrastructure, Finance, Sports, Lifestyle, Hospitality and Community Development. With experience in various verticals, enhanced emphasis on quality deliverables through innovative planning and execution successful campaigns, the agency envisions being one of the most reputed agencies in India in the coming years.

Girish Huria appointed as Chief Operating Officer at Avian Media

New Delhi, October 4, 2010: Avian Media, a specialist communication consultancy, announced the appointment of Girish Huria as their Chief Operating Officer. In his new role he will be responsible for aligning and strengthening the firms operations and also drive growth and profitability of the firm. Girish has over 13 years of experience, which includes leading several corporate and brand reputation programmes. His expertise also lie in financial, employee and crisis communications. Having moved from auditing books of accounts to communications, Girish enjoys working with clients across diverse sectors. "We are delighted that someone of Girish’s calibre has joined the team as we move into an exciting new chapter where we aim to touch new horizons and further strengthen our foothold in the industry." said Mr. Nitin Mantri, Chief Executive Officer of Avian Media. "Girish not only has experience of working across many sectors, he comes to Avian with very strong foundation in strategy and planning" he further added.

Prior to joining Avian Media, Girish was Managing Partner, Genesis Burson-Marsteller and was one of the region head leading the North and East Markets, where he was responsible for the growth and profitability of the region. At Genesis B-M, Girish was instrumental in leading campaigns for General Electric, Pepsi Brands, Ford Motors and Vodafone besides several others in the BFSI, Aviation, Consulting and Telecom space.

Commenting on his appointment, Girish Huria, COO, Avian Media, said, "I am delighted to be given an opportunity to work with Avian Media, especially at such an exciting time when the company is growing rapidly. I look forward to an exciting journey - managing and strategising across a diverse set of clients and overseeing a bright young team. It will be my endeavour to contribute towards planning on various accounts and add more respected brands to the existing Avian client portfolio." Given his hunger to learn and grow, Girish has been part of several learning sessions including courses run by WPP. He is also the only Indian PR professional to successfully complete the ICCO training on ‘Negotiation Skills’ for which he was awarded the Certificate of Merit.

Prior to joining Genesis Burson-Marsteller, Girish worked with a Chartered Accountancy firm in Mumbai, where he was involved in Statutory / Internal Audits of Corporate and Banks. Girish is a Post Graduate in Business Administration.

Avian Media strengthens technology portfolio with Alcatel-Lucent and MACH accounts

Avian Media, a specialist communication consultancy, continued its run of new business with the recent win of Public Relations mandate for two leading technology companies in the telecom sector - Alcatel-Lucent and MACH. With these two new brands, the agency enhances its expertise in the Technology and telecom vertical.

"We are thrilled to have won Alcatel-Lucent and MACH accounts. These wins will not only upgrade our domain expertise but will further strengthen our reach in the IT / Telecom sector. The trust shown in us by these brands further substantiates the credibility that Avian has built over the years as a communications partner. We look forward to a long term collaboration with them." said, Mr. Nitin Mantri, Chief Executive Officer, Avian Media. Alcatel-Lucent is one of the leading global telecommunications solutions providers catering to enterprises, service providers and governments around the world and enabling its customers to deliver voice, data and video services whereas MACH leads the Indian market place with hub-based mobile communications solutions, such as its data and financial clearing and settlement services, which help to accelerate time to market for mobile network operators and communication service providers, optimise service delivery to mobile end-users and speed up the settlement of inter-operator financial liabilities.

Won midst tough competition, the new clients will help Avian add strength to the diverse and rich existing portfolio of the agency which spans across sectors such as Aviation, Defence, Auto, Infrastructure, Finance, Sports, Travel and the Social sector. With experience in various verticals, the agency is able to successfully plan and execute communication campaigns that bring for its rich clientele a competitive edge in the market place.