Press Releases / Avian News


Avian Media wins Viacom’s MTV, Nickelodeon and Vh1

Mumbai, April 4, 2011 – Avian Media Pvt. Ltd., a specialist communications consultancy has struck gold again by bagging the PR mandate for Viacom’s MTV, Nickelodeon and Vh1.This announcement follows close on the heels of recent client wins like Liberty shoes and South African Tourism. The mandate for Avian Media is to ensure focused initiatives to build / enhance / sustain brand perception for MTV / Nickelodeon and VH1 respectively.

Commenting on the client win, Mr. Nitin Mantri, CEO, Avian Media said, “We are excited that MTV, Nickelodeon and Vh1 have chosen Avian Media as their Public Relations partner. We are confident of delivering successful communication campaigns for MTV, Nickelodeon and Vh1 as we are also a young energetic team at Avian Media. We identify with these channels and believe we can help them achieve their communication goals. The team is committed to surpass their expectation and is geared for long-term and successful association.”

MTV is a dynamic and vibrant experiment in music, creativity and youth culture. Nickelodeon is India’s leading 24-hour Hindi pay channel for children, with the option of English, Tamil and Telugu audio feed on DTH. Vh1 is India’s only 24-hour International Entertainment channel that provides viewers with their daily dose of international music, reality, fashion, Hollywood, pop culture, sports and celebrity lifestyle. 

Mr. Sandeep Dahiya, Vice President, Consumer Products, Viacom 18 Media Pvt Ltd said, “MTV, Nickelodeon and Vh1 are in their phase of grabbing more attention of their target audience and create and sustain top of mind brand recall. We wanted a PR partner who could relate to our brands and come up with innovative ideas that would engage with our target audience. When Avian Media presented their pitch to us, we knew that we had a winner in our hands. We look forward to Avian Media’s strong commitment to delivery and their innovative approach in planning and executing successful campaigns.”

The new client will help Avian Media further augment its diverse client portfolio which spans across sectors such as Travel & Tourism, Aviation, Defence, Auto, Infrastructure, Finance, Sports, Lifestyle, Hospitality and Community Development. With experience in various verticals, enhanced emphasis on quality deliverables through innovative planning and execution successful campaigns, the agency envisions being one of the most reputed agencies in India in the coming years.