Press Releases / Avian News

Liberty Shoes awards its PR mandate to Avian Media

Mumbai, March 22nd, 2011 – Avian Media Pvt. Ltd., a specialist communications consultancy has been recently awarded the PR mandate for Liberty Shoes Ltd (Liberty). This announcement follows close on the heels of recent client wins like South African Tourism and PVR Pictures. The mandate for Avian Media is to position Liberty as a young, fashionable and trendy brand and build preference for its sub-brands pan India.

Mr. Anupam Bansal, Executive Director, Liberty Shoes Ltd said. “Liberty is in its next phase of growth and expansion. At this point, we wanted a PR partner who is aligned with our communication requirements and would offer innovative ideas and initiatives to impact our brand communications. We were convinced of Avian Media’s credentials in the consumer and lifestyle brands segment, which lead to our decision.”

Commenting on the win Mr. Nitin Mantri, CEO, Avian Media said, “Liberty is one of the leading leather footwear manufacturers in the world, and we are delighted that they have chosen us as their PR partner. We are confident of delivering successful communication campaigns for Liberty Shoes to help them reach their business goals. We look forward to an enduring and fruitful relationship.”

Liberty will help Avian Media further augment its Consumer practice. With experience in various verticals, enhanced emphasis on quality deliverables through innovative planning and execution successful campaigns, the agency envisions being one of the most reputed agencies in India in the coming years.