Keep up with the latest news
Seeing the light of measurement
Read Nitin’s insightful article, titled, Evolution of measurement in India: From numbers to business impact”, in the new edition of the ‘The PR Professional’s Guide to Measurement, which’ was launched at the International Communications Consultancy Organisation (ICCO) Global Summit in Helsinki
Nitin appointed ICCO Vice-President
The International Communications Consultancy Organisation (ICCO) has welcomed a new leadership team. ICCO has appointed Elise Mitchell as its new President, who will be supported by new Vice-President Nitin Mantri.
We won Deloitte!
Our CEO, Nitin Mantri, says, “This partnership is testament to the strength of our ideas and our ability to devise insight-driven creative campaigns that influence behaviour and drive change. It’s a privilege to be chosen as their preferred communications partner."
Honour for our CSR Head
Super proud that Sharmistha Ghosh Solomon has been recognised among 100 Most Impactful CSR Leaders - Global listing. #PR #CSR
Unicef Communication and Brand Workshop
Nitin Mantri gave valuable tips to Comm Directors and Chiefs on what it takes to be a good leader and build a great team at the UNICEF Communication and Brand Workshop in Budapest, Hungary.
It rained awards
We bagged the Large PR Consultancy of the Year title and the Public Affairs Campaign of the Year at Fulcrum Awards 2017.
Gold rush at Sabres
Big win for Avianites at #SabreMumbai2017. We won five gold and two certificates of excellence.
Nitin attends AMEC Global Summit
Nitin attended the AMEC Global Summit on Measurement in Bangkok, Thailand, along with international leaders from China, USA, Hong Kong, the Middle East, Australia and the UK. He spoke at a special session on ‘Why measurement in PR should be non-negotiable’. #amecsummit
Neha named in Reputation Today’s 40 under 40
Our Regional Head – North has made it to the Reputation Today’s prestigious 40 under 40 list. Neha has been with Avian since its inception in 2004 and had helped Nikhil, our founder and MD, build and grow the company
Neha Mehotra in Campaign Asia’s '40 Under 40'
Neha Mehrotra, our Regional Head – North, was selected as one of Campaign Asia’s ’40 Under 40’ candidates for 2017. It’s an amazing achievement to be nominated amongst Asia’s best.
We also have fun!
In a first the Public Relations Consultants Association of India (PRCAI), organised an inter-consultancy cricket tournament. The aim was two-fold. One to recognise the contribution of women in PR ahead of Women’s Day and to create some much needed bonding with PR professionals.
Nitin Mantri re-elected president of PRCAI
May 11, 2016
The Public Relations Consultants Association of India (PRCAI) has announced the election of Nitin Mantri, CEO, Avian Media, as president, at its annual general meeting held on 6 May.
The State of the (PR) Nation
April 14, 2016
Nitin Mantri, Avian Media’s CEO and Business Partner, says that communication trends and tools are changing rapidly. The future will require much greater integration with marketing, advertising and customer care teams to gain actionable insights.
The Big Interview: Avian Media's CEO Nitin Mantri
February 04, 2016
Recognised as one of India's top PR leaders, Nitin Mantri talks about how the country's comms scene has evolved, where it's still lagging behind and the potential still to come.
Nitin Mantri is Global PR Leader of the Year, Avian Media is top PR firm at ICCO Global Awards 2015
November 30, 2015
Avian Media, the specialist communications consultancy, has clinched the coveted title of Independent Consultancy of the Year (APAC) at the ICCO Global Awards 2015 in London on November 26.
Avian Media Crowned 'Indian Consultancy of the Year' by Holmes Report at Sabre Awards South Asia 2015
September 25, 2015
In a little over a decade, Avian Media has expanded from a scrappy start up with three employees into one of the leading independents in the Indian market, with six offices, 150 people and fee income of around $3 million—up 23% last year.
Redefining PR in a changing landscape
September 25, 2015
Nitin Mantri, President PRCAI and CEO Avian Media, delivered the opening remarks at the PRAXIS 2015. What's his take on the state of PR in India and views towards PRAXIS? That's what he shared exclusively with ImageManagement.
Lenskart hires Avian Media
September 23, 2015
E-commerce site Lenskart which combines online sales with offline services has awarded its PR mandate to Avian Media. The PR mandate includes building demand for the category through campaigns and programs which will educate and spread awareness about the need for better eye care in India and positioning the brand as an industry authority.
Avian Media adds new roles as it braces for growth
June 13, 2015
Avian Media has added new roles — chief strategy officer and regional heads — as it braces for growth from existing and new clients. Girish Balachandran has been promoted as chief strategy officer. Neha Mehrotra has been appointed as regional head for the North region while Shalmana Tendulkar has taken reins of the West as regional head.
Sony India Hands PR Mandate To Avian Media
June 1, 2015
Sony India has awarded PR duties to Avian Media following a competitive review that featured a number of competing firms. Avian's PR mandate includes re-iterating and emphasising Sony’s business strengths and technology leadership, as well as building online advocacy amongst relevant stakeholders.
Nitin Mantri appointed President of PRCAI
April 16, 2015
The Public Relations Consultants Association of India (PRCAI), the apex body of communications and public relations consultancies, has appointed Nitin Mantri, CEO and Managing Partner, Avian Media, as President till May 2016 when the term of the present Managing Committee ends. Mantri moves from Vice President to President of PRCAI.
Avian Media bags the communications mandate for Sesame Workshop India
January 27, 2015
The appointment follows a multi-agency competitive pitch in Delhi and covers duties including stakeholder engagement, reputation management, blogger relations and strategic media management.
India Inc, FICCI, Invest India and Chase India announce plans for ‘Digital India Conclave 2014’
December 4, 2014
India Inc along with FICCI, Invest India and Chase India, an Avian Media company, is organising a ‘Digital India programme,’ a series of online and offline activities in New Delhi and Washington DC.
Girish Balachandran takes on senior role at Avian Media
October 7, 2014
Girish Balachandran has joined Avian Media in a senior role after departing Waggener Edstrom's London office earlier this year.
Avian Media announces ACE award winners
September 30, 2014
Avian Media recently held its fourth annual Avianites’ Contribution to Excellence Awards at Tivoli Gardens. The awards, which aim to celebrate fantastic teamwork, campaigns and individual contribution to the agency, also coincided with Avian’s 10th anniversary.
Avian Media wins three Gold awards and three Certificates of Excellence at The Sabre Awards 2014 South Asia
July 28, 2014
Avian Media, the specialist communications consultancy, took home three Gold awards and three Certificates of Excellence at The Sabre Awards 2014 South Asia held in New Delhi on July 25, 2014.
Silver for Avian Media at Campaign Asia Pacific Awards
December 17, 2013
Avian Media, the specialist communications consultancy, took home the silver in the category of South Asia PR Agency of Year at the Campaign Asia Pacific Awards 2013 in Mumbai. Asia Pacific’s most prestigious award recognises inspired leadership, management excellence, outstanding business performance and overall achievements in advertising and communications industry.
Are employees in the PR business vulnerable to harassment?
December 5, 2013
The Tarun Tejpal incident has cast a shadow over the entire communications business and questions are being raised about the kind of environment that could develop.
Avian Media launches new financial communication practice
October 3, 2013
Specialist communication consultancy Avian Media has just launched a Financial Communication Practice. It was also announced that Mehul Mehta has been appointed as the company’s group business director.
Is paid content bad for democracy?
September 19, 2013
The media in India sometimes faces allegations of corruption for not openly saying what news content is paid for and what is not.
There is no short-cut to success: Avian Media's Nitin Mantri
August 19, 2013
Ever since it was established in 2004, Avian Media has come a long way. It is amongst the top 250 PR agencies in the world and the Holmes Report has called it as one of the fastest growing public relations consultancies. The important reasons for success are Avian’s focus on the key attributes of innovation, creativity and fresh thinking.
How to handle a brand crisis when individuals publicly crash and burn
June 17, 2013
That India is a personality driven market is well-known. Earlier this month, the return of N. R. Narayana Murthy to the leadership of Infosys along with his son only emphasised this fact.
Avian Media takes a leap ahead, wins four major clients
March 19, 2013
Avian Media continues with its journey of growth by adding four new businesses to its repertoire of clients in the last few months. All four wins that is Suryagarh Jaisalmer, Great Lakes Institute of Management, Fab Furnish and Extreme Networks strengthen Avian Media' existing portfolio of clients across corporate, technology and consumer practices.
PR professionals should be measuring engagement, says Avian Media's Girish Huria
March 4, 2013
Belonging to a business family, a conversation that I would commonly hear is: How much investment has been made in the business and whether the investment has reaped three times return.
The new challenges of government affairs in India: Avian’s CEO
November 22, 2012
One of the biggest challenges facing the public relations industry is handling of government affairs. While there isn't anything wrong in advocacy, its image in India hasn't been exactly pristine and words like 'fixing' have been used for it. Many feel, the image got further sullied in India after the Nira Radia controversy and the 2G spectrum scam. However, in my view, it brought to the forefront a practice that had always been whispered about. The controversy further helped a lot of agencies to position themselves with ethical credentials and helped corporates understand what more PR agencies should be doing.